Packaging of a product is one of the essential factors which can make it absolute success and make it sell like hot cakes. Packaging design take a lot of effort and creative input from graphic and brand designers. Packaging design for a product is also a very delicate thing as if a product is new and the packaging it comes in is just not eye catching, it will be a failure as marketers will not be able to present it well enough and most importantly it will not be selling s good either, so following are the things packaging designers should take into account while designing for a product packaging:
Package design should be audience appropriate:
What exactly does it means? Let’s take an example:
Consider a new start-up business making a ready food for children, the food turned out great and in package designing the designers try to push the envelope and put some elements in the design which put off the buyers, which are the parents obviously, elements like dark black colour of the package, elements like skulls and such signs which actually attract children in cartoons but such packaging is done for items that should be kept away from children!! Like bleach, acids, cars polish etc. So parents will not going to buy such food items that have package design of things that should be kept away from children. Result? Product failure.
Package design should complement the product itself:
This is also very important thing in packaging design that the actual branding, colouring and styles should complement the product itself; it should not look something else then actually in the box or packaging. This kind of packaging will only put off the customer and product will lose the trust and not going to sell.
Packaging design should be creative:
This is the main point, if you want your product to stand out from the occasion of products in a big super mall, your product must have a unique and creative packaging design, otherwise it will stand among the rest and go un noticed by the customers.
How great and clever packaging designs looks like??
If you are reading this till now then you must be thinking that what kind of product or packaging design i am talking about, right? Let’s keep looking to following amazing packaging designs, you will see how clever and creative the designers and get, have a look at 23 clever packaging designs you cannot miss. And tell me which ones you liked and which ones you don’t..
Delicious Yogurt Pakaging
Cable Pakge Design
Watch Pakaging Design
Food Pakging Design
Tae Pakage Design
Falvoured Tea Pkaging Design
Team Bags Pakging
Pizza Pakage Design
Fisher Nuts Pakaging
Tea Pakaging Design
Juice Pakaging Design
Headphone Pakaging Design
Healthy Food Pakaging
Chocolates Pakaging Design: